SDGs

Brilliant Mediocrity

Brilliant Mediocrity

You may have heard me say this before and you’ll hear me say it again: my philosophy can be summed up in this quote from Fernando Trias de Bes “Better a mediocre idea with brilliant execution than a brilliant idea with mediocre execution.”

There is a risk that the Sustainable Development Goals (SDGs) could fall into the category of “brilliant idea” with “mediocre execution.” Some businesses have begun to explicitly address the SDGs but for most of the world’s businesses, which are small to medium enterprises, to embrace and adopt the SDGs, we should perhaps think about how to make them “mediocre ideas” with “brilliant execution.”