hotel guest satisfaction

Put your money where your word of mouth is

Put your money where your word of mouth is

A few months back I reported on a study that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study recently came out showing a correlation between customers who mention social or environmental initiatives in online reviews and how they rate hotels.[1] If you are in a business that lives and dies by word of mouth and online ratings, this is worth paying attention to.