A few months back I reported on a study that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study recently came out showing a correlation between customers who mention social or environmental initiatives in online reviews and how they rate hotels. If you are in a business that lives and dies by word of mouth and online ratings, this is worth paying attention to.
I was honored to be interviewed by the Lodging Leaders podcast host, Jonathon Albano, on the topic of hospitality sustainability. I hope you enjoy the episode and I welcome your comments.