strategy

Beware the “Because I Said So” Syndrome of Sustainability

Beware the “Because I Said So” Syndrome of Sustainability

Sustainability, like any major change initiative, is dependent on executive sponsorship, but the focus on top leadership buy-in can be skewed.  Executive sponsorship is no doubt vital.  Projects without it have lackluster results and high resentment. Much time is invested wooing executives, but initiatives become watered down by the time they reach managers and frontline employees...