sustainability

Brilliant Mediocrity

Brilliant Mediocrity

You may have heard me say this before and you’ll hear me say it again: my philosophy can be summed up in this quote from Fernando Trias de Bes “Better a mediocre idea with brilliant execution than a brilliant idea with mediocre execution.”

There is a risk that the Sustainable Development Goals (SDGs) could fall into the category of “brilliant idea” with “mediocre execution.” Some businesses have begun to explicitly address the SDGs but for most of the world’s businesses, which are small to medium enterprises, to embrace and adopt the SDGs, we should perhaps think about how to make them “mediocre ideas” with “brilliant execution.”

Try Speaking the Same Language

Try Speaking the Same Language

This is an article originally posted in Hotel News Now on 20-Feb-2018 about a great open source tool that sustainability and finance professionals should use so they are speaking the same language when considering the business case for sustainability initiatives. Original article can also be found here: http://www.hotelnewsnow.com/Articles/274828/Building-a-business-case-for-sustainability-in-hotels

Sustainability is a Team Sport Course Eligible for ISSP CEUs

Sustainability is a Team Sport Course Eligible for ISSP CEUs

Astrapto is proud to announce that its inaugural course, Sustainability is a Team Sport, has been approved for CEUs for the ISSP-SA and ISSP-CSP credentials. The International Society of Sustainability Professionals has been a leading organization in advancing the profession of sustainability. In 2016, ISSP launched ...

Put your money where your word of mouth is

Put your money where your word of mouth is

A few months back I reported on a study that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study recently came out showing a correlation between customers who mention social or environmental initiatives in online reviews and how they rate hotels.[1] If you are in a business that lives and dies by word of mouth and online ratings, this is worth paying attention to.

Anything but Luck: Achieving the 13th Living Building Challenge Award

Anything but Luck: Achieving the 13th Living Building Challenge Award

On May 20th, the DC Chapter of the International Society of Sustainability Professionals, along with our partners, Leaders in Energy and USGBC-NCR, held an event at a newly certified Living Building Challenge facility at the Alice Ferguson Foundation (AFF). The panel of experts on green and living building standards, benefits, and challenges, included...

How to Engage Your Guests in Your Sustainability Initiatives

How to Engage Your Guests in Your Sustainability Initiatives

A recent study[1] shows guests have negative perceptions of three green hotel initiatives:  low water pressure, temperature control, and green products. The authors analyzed comments on the top 10 GreenLeader hotels in the US, as of 2014. Interestingly, they found that an average of 10% of guest comments were related to green efforts, ranging from 4% to 48.7%. In the reviews analyzed, guests made comments to the effect of “I’m all for saving the environmental, but…” It’s a shame that “green” takes the blame, when it needn’t. Let’s consider each...

Beware the “Because I Said So” Syndrome of Sustainability

Beware the “Because I Said So” Syndrome of Sustainability

Sustainability, like any major change initiative, is dependent on executive sponsorship, but the focus on top leadership buy-in can be skewed.  Executive sponsorship is no doubt vital.  Projects without it have lackluster results and high resentment. Much time is invested wooing executives, but initiatives become watered down by the time they reach managers and frontline employees...