sustainability business case

Try Speaking the Same Language

Try Speaking the Same Language

This is an article originally posted in Hotel News Now on 20-Feb-2018 about a great open source tool that sustainability and finance professionals should use so they are speaking the same language when considering the business case for sustainability initiatives. Original article can also be found here: http://www.hotelnewsnow.com/Articles/274828/Building-a-business-case-for-sustainability-in-hotels

Incubate a Buy Local Strategy

Incubate a Buy Local Strategy

The "buy local" movement is hot. It's probably not worth spending much time trying to prove that point. For most people, and businesses, it's about food. Everyone gets that local food has environmental and quality benefits. Local produce tastes better. Why? Because it's picked when it should be and not weeks earlier and left to mature in a chemical bath on a cargo ship...

Put your money where your word of mouth is

Put your money where your word of mouth is

A few months back I reported on a study that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study recently came out showing a correlation between customers who mention social or environmental initiatives in online reviews and how they rate hotels.[1] If you are in a business that lives and dies by word of mouth and online ratings, this is worth paying attention to.

Practical Hospitality Sustainability with Aurora Dawn Reinke

I was honored to be interviewed by the Lodging Leaders podcast host, Jonathon Albano, on the topic of hospitality sustainability. I hope you enjoy the episode and I welcome your comments.