water conservation

How to Engage Your Guests in Your Sustainability Initiatives

How to Engage Your Guests in Your Sustainability Initiatives

A recent study[1] shows guests have negative perceptions of three green hotel initiatives:  low water pressure, temperature control, and green products. The authors analyzed comments on the top 10 GreenLeader hotels in the US, as of 2014. Interestingly, they found that an average of 10% of guest comments were related to green efforts, ranging from 4% to 48.7%. In the reviews analyzed, guests made comments to the effect of “I’m all for saving the environmental, but…” It’s a shame that “green” takes the blame, when it needn’t. Let’s consider each...