Blogs, Articles, and Research

Below are blog posts, published articles, and research that I hope will help in your quest for sustainability in your property, venue, or destination. You can also see my monthly columns at Travindy

Incubate a Buy Local Strategy

On October 6, 2017 I presented this topic at the Cornell University Hospitality Research Conference.

The "buy local" movement is hot. It's probably not worth spending much time trying to prove that point. For most people, and businesses, it's about food. Everyone gets that local food has environmental and quality benefits. Local produce tastes better. Why?...

SETE Greek Sustainable Tourism Conference

I recently had the pleasure of speaking at the SETE (Greek Tourism Federation) 16th annual conference. This year, the topic was sustainability. A vital and necessary conversation to be having in a country with such rich natural resources. I was honored to be part of a distinguished panel of experts who are passionate about sustainable tourism,  My contribution to the discussion focused on the value of sustainability certifications ...

The CSR Podcast with Dr. Aurora Dawn Reinke

Check out Astrapto founder Dr. Aurora Dawn Reinke on the CSR Podcast (episodes 6 and 7). Aurora always enjoys talking triple bottom line in hospitality, meetings & events, travel, and tourism.

Use the Contact page form if you would like Aurora to speak on your podcast or at your event.  

Put Your Money Where Your Word of Mouth Is

Posted on Travindy on 1-Nov-2017.

A few months back I reported on a study that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study recently came out showing a correlation between customers who mention social or environmental initiatives....

Practical Hospitality Sustainability with Aurora Dawn Reinke

I was honored to be interviewed by the Lodging Leaders podcast host, Jonathon Albano, on the topic of hospitality sustainability. I gave listeners an overview of key sustainability initiatives in the industry. I discussed practical approaches to implementing sustainability and shared some thoughts on key opportunities hoteliers should take advantage of now. I hope you enjoy the episode and I welcome your comments. 

Anything but Luck: Achieving the 13th Living Building Challenge Award

On May 20th, 2017, the DC Chapter of the International Society of Sustainability Professionals, along with our partners, Leaders in Energy and USGBC-National Capital Region, held an event at a newly certified Living Building Challenge facility at the Alice Ferguson Foundation (AFF). The panel of experts on green and living building standards, benefits, and challenges, included ...

How Washington DC Hotels are Embracing Sustainability

Posted on Hotel Management on 26-April-2017

The 5 Green-Key rated Fairmont Hotel in DC was the perfect setting for Checking In as the Hospitality Industry Embraces Sustainability.  The NAIOP Sustainable Development Committee and USGBC National Capital Region chapter event included panelist who left no doubt that now is the time to pursue sustainability in hotels....

Be sure to check out our Learning resources. We offer webinars and Practical courses that show you how to apply the principles and concepts you read here.

BRIEF Approach to Next Level Sustainability

This article also appeared in Green Lodging News on 7-Aug-2017.

Sometimes, the team that got you to the championship is not the one that can bring home the trophy. This is a well-understood phenomenon in entrepreneurship – the visionary who started the company struggles to deal with the operational complexity of growth and scaling...

How to Engage Your Guests in Your Sustainability Initiatives

This post originally appeared on Travindy on 11-April-2017 

A recent study shows guests have negative perceptions of three green hotel initiatives: low water pressure, temperature control, and green products. Let’s consider each...

Beware the “Because I Said So” Syndrome of Sustainability

This post appeared on Green Lodging News on 27-March-2017. 

Sustainability needs executive sponsorship, but the focus on top leadership buy-in can be skewed. Executive sponsorship is vital; projects without it have poor results and high resentment. Much time is invested wooing executives, but initiatives become watered down by the time...